That’d be fair, wouldn’t it?
by Bruno Palermo on Aug.11, 2010, under blog
I am avoiding the subject for some time now, because I don’t really like to attach my site to politics, but, in this case, I’ll make an exception.

We have in Brazil this project called Jogo Justo (Fair Game), which aims to lower import taxes for games and consoles. The project was idealized by Moacyr Alves Jr, who researches and lectures about the cultural and educational aspects of games, and quickly got the support of not only the gaming community and the specialized media, but, also, of big shots in the game industry, like Konami, Square Enix, Take Two Interactive, Activision, Blizzard, THQ and Eletronic Arts.
Even though the project still lacks a more active support on the side of individual brazilian game developers, AbraGames, the Brazilian Electronic Game Developers Association, already joined the effort.
Coming November, the proposal will be discussed with IRS representatives, when they’ll be shown the advantages of the tax reduction using as example what happened in Mexico, where there was a 800% increment in sales after a similar action. If approved, the changes might take effect on 2011.
Going indie
by Bruno Palermo on Aug.11, 2010, under blog
Been some time away from the site dealing with the ups and downs of game industry, but I’m back now. The news are that I’ll be trying my hand as an independent games designer. It feels kinda weird, since you normally start as an indie and after a hell of a work you get into a company and I am running at the opposite direction, having always worked for big companies and, now, all of a sudden, going indie. Let’s see how it goes.
Also, I got interviewed by another brazilian game site. Well… In this case it’s a game, design and general nerd stuff site, but whatever. Added the interview to the about section, but it’s in portuguese, so, not all of you’ll be able to enjoy it.
Thats it, enough for personal updates.
Gameloft turns 10
by Bruno Palermo on May.19, 2010, under blog
It’s been just three years since I joined Gameloft, but they’ve been around for far more than that. This month, the company celebrates its 10th anniversary with a catalog of more than 300 games, available in all digital platforms, through 250 carriers and all manufacturer decks in 80 countries around the World. Below are two videos released to celebrate the date:
More games!
by Bruno Palermo on May.07, 2010, under blog
Well. Just to announce I finally made a major update on the Games section which was long due. First I changed the title from Ludography to Games. The new title is more descriptive, easily understandable and comes with the bonus of sounding less snobbish than the old one.
I also changed the format of the pages to a more concise one. Most people don’t really want all that “behind-the scenes” stuff we had there, so I cut it to the essentials: some info on the games, a short description and a bullet list with my goals and roles in each specific project. On the top of it, I kept the screenshots and, when available, gameplay videos. Still working on the format change backwards chronologically, so, all the new stuff is already ok, but the real old ones will be changed as I get the time.
Talking about new stuff, this is what I meant when I said this was a long due update. There are new additions that were released as far as July 2009, so, it’s almost an year since I should’ve put them there. The four added games were: Fishing Kings, Oregon Trail [Update], Bridge Odyssey and Ecchi na Oneesan Jikenbo.
Save the game designer, save the world
by Bruno Palermo on Mar.24, 2010, under blog
Today I watched this TED talk by Jane McGonigal about how game developers, particularly game designers, can create games that affect how we, as a species, approach and deal with real life problems in the more efficient way we’ve been doing it on virtual worlds.
Shame on me, I never even heard about this girl, so I googled her a few minutes ago just to discover she was one of the people behind The Lost Ring, that awesome ARG for the most recent Olympic Games, and the awarded I Love Bees. She was, also, named one of the world’s top innovators under the age of 35 by MIT’s Technology Review in 2006 and is about to publish her book Reality is Broken: Why Games Make Us Happy and How They Can Help Us Change the World next January.
Her talk is one of those things you just have to watch. But if you, like me, are a game designer, a word of warning: it’s not only inspiring, but life and perspective changing…